Lead Generation for
Technology Companies

At Lead Maker, here’s how we generate leads for technology companies:

Step 1:
First, fill out our in-depth questionnaire, that helps us become experts in your industry, and step into the mind of your prospects.

Step 2:
Schedule an onboarding call where we help you choose a specific industry or niche to go after, so we can create a specific prospect list, then write copy tailored to that niche, which results in a significant lift in response rates versus generalized outreach. We’ll also sync your LinkedIn account with our proprietary technology.

Step 3:
Lead Maker builds a list of your total market to connect with while segmenting based off your chosen niche.

Step 4:
We write the proven message sequences, We drill down on pain points and getting clear on a value-proposition that will actually win responses.

Step 5:
Lead Maker sends around 2,000 messages a month including connection requests and multiple follow up messages, generating leads directly to your LinkedIn inbox.

LinkedIn is a networking platform, we don’t like to go too salesy or spammy too soon as this will not result in the best results. Here’s a few keys we put into every message:

Connection Requests

The connection request must contain a personalizer. Most requests on LinkedIn are far too generic.

We include specific information on their LinkedIn profile in our requests, pulling from areas like industry, title and work experience. These personalizers, are proven to boost connection request acceptance rates, scaling your network much faster.

Follow-up Messages

The LinkedIn inbox is smaller than email, so for a message to get actually read, messages must be short. Here’s a few other best practices for the follow up on the drip sequence:

1. Clear, unique-selling-proposition
2. Credibility
3. Value-driven call to action

The unique selling proposition is something technology companies often get wrong. Buyers are generally problem-unaware, so therefore, most pitches are irrelevant or unclear. When Lead Maker drafts messages, we’ll ask a strategic question in the follow up message that helps unearth a problem, leading to a natural up-sell of your solution in a conversation.

Many of our top performing clients use the Call To Action strategically. Instead of asking for a demo, they may offer case studies, a free analysis, hyper-relevant blog posts, or other attractive offers that get their foot in the door.

Our Decades of expertise and experience across a wide range of industries and specifically our Technology Company experience, we understand the importance of reaching across the aisle to other industries that could become more efficient with your technology. Our comprehensive social selling services will help you come up with dream clients as well as potential business that you may not have expected – all while adhering to your potential client questionnaire. We will assist you in all stages, including optimizing your LinkedIn profile, creating your client wish-list, We will write powerful engaging messages, and we will make sure there’s a high chance of a quality positive response.

Our expert team will remove the burden of finding your clients so that you can focus on making sure your product is one they’ll want to use. Stay competitive in a fast-moving industry with our efficient and streamlined services.